Lights by Linea is a leader in lighting design, specializing in solutions that combine exceptional aesthetic appeal with energy efficiency. Since 1990, we have been at the forefront of innovative lighting, supported by a team of highly trained and knowledgeable staff. Our mission is to discover and offer residential, retail, and commercial lighting solutions that merge design elegance with sustainability.

We provide a comprehensive design and specification service, supported by unparalleled industry expertise. By importing, and locally sourcing high-quality decorative and retail lighting with superior light output and precise technical standards, we deliver tailored design solutions that meet our clients' needs.

With over 33 years of experience and a team dedicated to excellence, we strive to create a seamless and enjoyable process for selecting and specifying light fittings. Our commitment extends beyond the sale, with dedicated after-sales service and an in-house electrician ready to address any post-installation concerns.

OUR VISION

To be recognised as South Africa's premier lighting solutions company, driven by exceptional performance and a steadfast commitment to our core values and philosophies.

OUR MISSION

Lights by Linea serves commercial, retail, and residential clients across South Africa. Our purpose is to make a meaningful impact in every project, guided by our dedication to service excellence and ethical values.

OUR CORE VALUES

These values guide us as we create impactful lighting solutions that inspire and illuminate.​

Integrity

We uphold honesty and transparency in every interaction, building trust with our clients and partners.

Excellence

Excellence: We strive for the highest standards in all aspects of our work, delivering exceptional quality and service.

Teamwork

Collaboration and mutual respect are at the heart of everything we do, ensuring we achieve shared success.

Financial Stability

 We are committed to sound financial practices, ensuring long-term growth and reliability for our clients and employees.

CORE PHILOSOPHIES

These philosophies shape our approach and commitment to excellence in every interaction.

Dedicated to Customer Service

 We prioritise the needs of our clients, ensuring satisfaction through personalized attention and support.

Adding Value

 We aim to enhance our customers’ experiences by delivering exceptional products and services that exceed expectations.

Pursuing Excellence

Continuous improvement drives us to innovate and refine every aspect of our business.

Leadership with Tough Minds and Soft Hearts

We lead with strength, compassion, and a commitment to achieving meaningful results.

Community Responsibility

 As engaged corporate citizens, we actively contribute to the well-being of the communities we serve.

Respect for Individuals

We honour the dignity and worth of every person, fostering an inclusive and supportive environment.

Accountability

We believe in holding ourselves and others responsible for actions, ensuring integrity and dependability at every level.